Competitors

Knowing who's eating your share of voice is half the value of Lumear. The other half is knowing exactly which of their pages is winning the citation you wanted.

Adding competitors

Two paths:

• Generate with AI — fastest. Click the button on the Competitors page, pick up to 5 from the 20 suggestions we generate, save.
• Add manually — for competitors that AI can't guess (regional players, niche newcomers, internal rivals). Fill in name + domain + aliases.

The 5-competitor cap

We cap the tracked competitor list at 5 per brand. This is on purpose — past 5, the dashboard becomes information overload and competitor share-of-voice charts become unreadable. Pick the 5 that move the needle.

You can swap competitors any time. Old data stays attached to the old competitor record if you archive rather than delete.

Aliases (again)

Same rules as your brand: longest-first matching, word-boundary aware. “Mount Sinai” alone won't catch a response that says “Mount Sinai Hospital” — but our suggested-alias helper auto-expands common suffixes (Health System, Medical Group, Inc, LLC, etc.). Take 30 seconds per competitor to glance at the alias list and add anything obvious that's missing.

Segments

Optional but useful. Tag each competitor as one of: Direct, Adjacent, EV-native, Aspirational, Disruptor, Budget. The segment label shows up in the competitor share-of-voice chart so you can group your read of the market (“losing to budget players” vs “losing to aspirational players” suggests very different content fixes).

Competitor citations get scraped automatically

When a prompt run completes and an AI assistant cites caranddriver.com/reviews/x5, Lumear automatically fires a single-URL Firecrawl scrape of that page and stores it as a competitor page (linked to the cited domain). The next time you generate gap-analysis recommendations, the recommendation engine compares your equivalent page side-by-side with the competitor's actual scraped content.

Result: recommendations like “competitor X5 page leads with a 2-sentence direct answer to ‘safety ratings’ — yours buries it under specs.” Not generic SEO advice.